Responsibilities

• Lead on the delivery of campaign set up, development and launch across multiple channels (including ALT digital channels, direct mail, email, social) working closely with agencies and multiple delivery teams across the organisation to delivery on time and within budget
• Translate cross-channel integrated briefs into production specific briefs, leading on the delivery of data and digital campaign set-up requirements in collaboration with Data Selections, Adobe, Web Analyst, Social and Marketing Delivery teams
• Take responsibility for the content and creative production process, working with agencies, freelancers and in-house Creative Team to develop compelling creative across a range of channels
• Solution-driven with the ability to think quickly and has a problem solving attitude when faced with campaign challenges
• Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with the Product Marketing Manager and key stakeholders
• Work with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation
• With Marketing Executive support, lead on all aspects of campaign delivery including direct mail production and new supporter letter fulfilment
• Keep marketing activity plan up to date and ensure upcoming campaigns and activity are being briefed in to the correct teams in advance taking into account team SLAs.
• Work collaboratively with teams across Fundraising & Marketing to share learnings and best practice

Requirements

• Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs (experience working paid social and display with be beneficial.
• Good understanding of end-to-end supporter or customer journeys and the role of different channels in fully integrated campaigns
• Experience of managing and motivating agencies to drive maximum value from relationships
• Commercially aware an experience working within budgets.
• Data-driven with a good understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
• Experience of developing highly effective campaign assets for use across channels
• Experience of building positive working relationships and working effectively as part of a team
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities

Preferred

• experience working paid social and display with be beneficial

Benefits

• we create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools
• Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
• You can explore our benefits by visiting our careers web page .