Responsibilities

• Execute audience acquisition and segmentation for flagship experiences: pull and manage data, build target lists, run and track ticketing against the plan set by the flagship experience lead. Own accuracy on getting the right audience in, on time.
• Create and deploy multi-channel demand generation campaigns (email sequences, organic and paid social, third-party promotion) in partnership with digital teams to drive registration, aligned to GTM schedules.
• Manage all event campaigns end-to-end in marketing systems, keeping assets, audiences and timelines accurate. Act as the operational backbone of event delivery.
• Build, quality control and optimise registration pages for conversion; manage the attendee list from invite through confirmation, maintaining data integrity throughout.
• Run on-site registration and check-in, including briefing and managing desk staff and agency partners for a seamless attendee experience.
• Deploy consistent pre- and post-event surveys and turn results into a clear read for planning and stakeholder reporting.
• Coordinate post-event follow-up with GTM and sales teams for timely outreach to attendees and no-shows, feeding results into pipeline reporting.

Requirements

• Proven experience in event marketing or field marketing within a B2B technology environment, with a demonstrable track record of owning audience acquisition and demand generation for in-person or hybrid events.
• Strong copywriting skills — you can write a compelling invite or nurture sequence that excites and attracts both existing and new contacts.
• Experience working within marketing automation and CRM platforms; familiarity with ServiceNow's marketing tech stack (Adobe Workfront, Swoogo, Marketo, Dynamics) is a plus.
• Comfortable managing data, segmentation logic and campaign operations with a high degree of accuracy.
• Confident managing multiple workstreams simultaneously against fixed event deadlines.
• Experience managing on-site event logistics, including registration desk operations, briefing and managing desk staff and agency partners.
• Strong stakeholder management skills — you know when to flag, when to decide and when to escalate.
• Experience partnering with sales and GTM teams on lead follow-up and pipeline reporting.
• Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making or problem-solving, including AI-powered tools or automating workflows.
• Proficient in Microsoft Office: PowerPoint, Excel, Word and skilled in using generative AI tools such as Claude, MS Co-pilot or ChatGPT.