Responsibilities

• Lead the end-to-end marketing strategy for graduate, apprentice, school leaver and intern recruitment campaigns.
• Partner with Early Talent Recruiting to understand hiring forecasts, key audiences and campaign priorities.
• Develop and deliver compelling multi-channel campaigns across digital, social, campus and events to drive awareness, engagement and conversion.
• Manage candidate nurture programmes, including expression of interest forms, newsletters and event follow-ups.
• Oversee content creation and storytelling aligned to early talent audience needs, including website landing pages, ambassador content, role-based videos and office spotlights.
• Monitor, report and optimise campaign performance using data-driven insights to enhance application quality and conversion rates.
• Support location awareness initiatives and inclusive hiring efforts, ensuring campaigns reflect diverse talent needs.
• Act as the main marketing contact for early talent stakeholders, ensuring timely delivery against peak recruitment timelines.
• Brief and oversee internal and external agencies and teams to deliver high-impact campaigns that position the organisation as an employer of choice for early talent candidates.
• Develop and implement UK-specific candidate marketing campaigns for experienced hire recruitment, aligned with global employer brand priorities.

Requirements

• Hold a Bachelor’s degree or demonstrate equivalent experience.
• Bring significant experience in marketing strategy creation and delivery, ideally within a professional services environment.
• Demonstrate proven experience in marketing and communications, ideally with a focus on employer brand or talent attraction.
• Possess a deep understanding of the candidate marketing lifecycle, from awareness through nurture to application.
• Demonstrate strong stakeholder management and collaboration skills across complex organisations.
• Apply the ability to craft compelling content tailored to multiple channels and candidate segments.
• Bring a data-driven mindset with strong reporting and optimisation capabilities.
• Demonstrate excellent project management and organisational skills, with a track record of delivering to tight deadlines.
• Communicate confidently and effectively in written and spoken English.
• Demonstrate a flexible, proactive approach and the ability to thrive in a fast-paced, delivery-focused environment.