Responsibilities

• Product Positioning & Messaging
• Define product positioning, messaging frameworks and value propositions for each product and audience segment
• Build narratives that resonate globally and adapt locally – ensuring Viber’s product story lands across diverse markets and cultures
• Define messaging strategies that meet users at the right moment – from first impression through activation, engagement, and monetization
• Translate product roadmap milestones into compelling launch plans and audience-relevant narratives
• Product Go-to-Market & Growth
• Own marketing strategy for Viber’s core communication experience – messaging and calls – ensuring it remains the daily habit for hundreds of millions of users
• Lead go-to-market for strategic commercial partnerships that drive tangible user growth and expand Viber’s super-app value proposition
• Develop go-to-market plans for monetization products (i.e. eSIM, Viber Plus subscription) from positioning to conversion
• Partner with Product and Business to identify and activate growth levers across the full consumer product funnel

Requirements

• 6+ years of experience in product marketing
• Proven track record in B2C consumer apps with a global footprint – this is a must
• Deep understanding of what drives user acquisition, engagement, and retention in consumer products – without relying on mass brand spend or massive UA budgets
• Data-driven – comfortable defining KPIs, reading funnel and retention metrics, and using data to inform positioning and launch decisions
• Exceptional storytelling and positioning skills – you can make complex products feel clear and desirable
• Strong execution instincts – strategy is the starting point, not the finish line
• Experience working cross-functionally in global, matrixed organizations, with the ability to collaborate effectively across cultures
• Excellent written and spoken English