Responsibilities

• As Product Marketing Manager, you'll lead the strategy that connects customer insight, compelling propositions and high-performing marketing to drive acquisition, conversion and retention.
• You'll define the product marketing strategy for savings and direct-to-consumer mortgages, turning business priorities and customer insight into clear, effective plans.
• Working closely with Campaigns, Product, Media, SEO and Digital teams, you'll make sure our products resonate with the right audiences and that every touchpoint supports a simple, joined-up customer journey.
• You'll use performance data to improve digital funnels, increase quality traffic and maximise return on marketing investment.
• You'll also ensure activity meets relevant financial-services standards and help create an open, inclusive and high-performing culture where colleagues can do their best work.

Requirements

• Proven experience marketing savings, mortgages or other financial products.
• Strong digital marketing knowledge across SEO, paid media, content and email.
• A track record of improving customer acquisition, conversion and retention through insight-led activity.
• Confident analytical and commercial judgement, including campaign optimisation and ROI management.
• Knowledge of financial-services regulation and how it applies to customer marketing.
• Excellent communication, stakeholder management and project-delivery skills.

Preferred

• An inclusive leadership style, with the ability to coach, connect and deliver through others.

Benefits

• Hybrid working – 2 days per week in the office
• 26 days holiday, plus bank holidays and holiday purchase scheme
• Colleague Mortgage and Saver products
• 2 days' volunteering per year