Senior Director of Field Planning & Activation

Woking, Bracknell Forest, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own field planning and activation with a clear ownership of workforce design, activation execution, and quarterly planning, while driving AI-enabled benchmarks and cross-functional impact.

  • Field strategy & activation design, plus workforce planning & quarterly cycles.
  • AI-augmented execution and benchmarking to improve efficiency and decision speed.
  • Cross-functional leadership with Sales, Marketing, Ops, Finance, and clients to shape proposals and resource models.

Job Description

Responsibilities

  • Lead field strategy & planning including workforce strategy, activation design, and quarterly planning cycles.
  • Drive adoption of AI-augmented execution solutions and benchmarking.
  • Ensure activation excellence across campaigns, promotions, and merchandising.
  • Use insights and analytics to optimise resources and inform decision-making.
  • Lead, inspire, and develop planning and activation teams.
  • Partner cross-functionally with Sales, Marketing, Operations, Finance, and clients.
  • Support new business pitches with activation strategies and resource models.

Requirements

  • Strategic thinker with exceptional operational planning expertise.
  • Strong communicator and influential leader.
  • Highly organised, detail-oriented, and results-driven.
  • Proven experience in field planning, activation, or retail operations.
  • Strong data, planning, budgeting, and optimisation capability.
  • Excellent stakeholder management at executive level.
  • Experience with organisational transformation and change.
  • Strong commercial acumen and client relationship experience.
  • Understanding of European FMCG and retail environments
Acosta Group logo

Acosta Group

Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey. Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.------Le groupe Acosta Group rassemble une expertise reconnue, une connectivitĂ© inĂ©galĂ©e et des connaissances fines pour accĂ©lĂ©rer la croissance des marques - partout oĂč vous ĂȘtes commercialisĂ©. Notre collectif des agences de vente au dĂ©tail, de marketing et de restauration les plus fiables rĂ©invente la façon dont les gens se connectent aux marques Ă  chaque Ă©tape du parcours du consommateur. ComposĂ© d'Acosta, d'ActionLink, de CORE Foodservice, de CROSSMARK, de Mosaic, de Premium Retail Services et de Product Connections, le groupe Acosta Group comprend et anticipe les besoins en constante Ă©volution des consommateurs, stimulant ainsi les performances accĂ©lĂ©rĂ©es pour connecter le commerce de demain dĂšs aujourd'hui. Le collectif offre des solutions holistiques, y compris des services de vente externalisĂ©e, des solutions omnicanales de vente au dĂ©tail, des ventes assistĂ©es et de la formation, du marketing intĂ©grĂ©, des solutions de vente pour la restauration et la cuisine, ainsi que les donnĂ©es et les connaissances les plus avancĂ©es, et l’expertise nĂ©cessaire pour extraire la valeur de tous ces outils.

Founded in 2023
Jacksonville, Florida, USA
38K employees (8,446 in marketing)

Traffic Signals

Monthly Visitors
20.8K
Traffic Source Mix
Search
39.3%
Direct
47.3%
Referral
5.8%
Social
6.2%
Paid
1.2%

Headcount Trend

Current headcount: ~38.1K

Marketing Team

Marketing Team Size
8,438 (22% of company)
Median Career Experience
12.5 years
Median Tenure
3.4 years

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