Senior Digital PR Manager

Responsibilities

• Coach and develop talent: Mentor Digital PR Executives, helping them sharpen both their technical PR expertise and essential soft skills.
• Knowledge sharing: Lead internal training, share industry insights with the wider agency, and run collaborative problem-solving and ideation sessions.
• Cross-discipline collaboration: Partner seamlessly with SEO, Creative, Paid Media, CX, and Content teams to deliver integrated, multi-channel solutions.
• Process optimisation: Help establish new templates, best-practice guidelines, and workflows to improve efficiency and work quality across the department.
• New business support: Contribute to pitch materials, compile data projections, and present alongside senior leaders in client pitches.
• Be a trusted partner: Build long-lasting relationships by acting as an extension of our clients' teams, deeply understanding their business goals and industry challenges.
• Lead client communication: Plan and run regular status calls, client meetings, and Quarterly Business Planning (QBP) sessions.
• Campaign & budget ownership: Oversee client roadmaps, retainer delivery, project timelines, and overall campaign budgets to ensure maximum profitability and client satisfaction.
• Identify growth opportunities: Spot organic upselling and cross-selling opportunities that deliver extra value to clients and support agency retention targets.
• Behavioural PR strategy: Design and execute Digital PR strategies using our behavioural science framework to earn top-tier links, boost search visibility, and enhance brand reputation.

Requirements

• Digital PR Mastery: Proven experience managing Digital PR strategies, securing high-tier media coverage, and leveraging data for link building.
• Client Champion: Exceptional communication skills with a track record of running client accounts, managing budgets, and building strong working relationships.
• Mentorship Mindset: A passion for coaching junior team members and fostering a collaborative, knowledge-sharing environment.
• Analytical & Creative Thinker: Ability to translate data and behavioural science principles into creative campaign concepts and strategic client roadmaps.
• Quality Obsessed: Strong attention to detail, pride in proofreading and QA, and a commitment to delivering best-in-class work.
• Problem Solver: Adaptable, proactive, and comfortable collaborating across disciplines (SEO, Paid Media, Design, CX) to achieve common goals.

Benefits

• Private Healthcare from Vitality.
• Breakfast Club and healthy snacks
• Weekly Wellbeing Sessions
• Access to trained Mental Health First Aiders (MHFA)
• Lunch & Learn and Brunch & Learn sessions
• Internal & External Training Opportunities
• Endometriosis Friendly Employer
• Work Anywhere policy
• Career Progression
• Agency Partnerships