Responsibilities

• The Senior Digital Marketing Manager is a full-time remote role responsible for leading strategic and hands-on digital marketing initiatives for service-based clients.
• Day-to-day responsibilities include planning, executing, and optimizing online campaigns across channels such as paid media, social media, and email, with a strong focus on performance and ROI.
• The role involves overseeing campaign analytics, developing data-driven recommendations, and coordinating with content, web development, and CRM teams to ensure cohesive marketing systems.
• The Senior Online Marketing Manager will manage client communication, provide strategic guidance, and create clear reporting that connects marketing activity to business outcomes.
• This position also contributes to refining internal processes, identifying growth opportunities for clients, and mentoring junior team members as needed.

Requirements

• Strong skills in digital Marketing and Marketing, with a proven track record of planning and executing multi-channel digital strategies.
• Expertise in Performance Marketing, including campaign optimization, analytics, and ROI-focused decision-making.
• Hands-on experience in Social Media Marketing, managing paid and organic social campaigns aligned with broader marketing goals.
• Knowledge of E-Commerce principles and customer acquisition funnels, particularly for service-based or online-focused businesses.
• Proficiency with digital analytics tools (e.g., Google Analytics, ad platform dashboards) and the ability to interpret data into actionable insights.
• Experience collaborating with or overseeing content creation, SEO, and web development to support integrated marketing systems.
• Strong communication and client management skills, with the ability to present strategies and results clearly to non-technical stakeholders.
• Demonstrated ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• Several years of experience in senior digital marketing or performance marketing roles, ideally within an agency or high-growth environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.