Senior Digital Marketing and Fundraising Officer

England, UK (Hybrid)

£35K/yr – £39K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end digital fundraising engine with cross-channel campaigns, leading fundraising teams and driving new supporter acquisition while shaping engaging donor journeys and turning insights into better results.

  • Lead cross-channel campaigns and optimise performance with a test-and-learn mindset.
  • Own donor acquisition and journey optimization to grow income for the organisation.
  • Build capability through training and collaboration across the department.

Job Description

Responsibilities

  • lead the planning, delivery and optimisation of digital campaigns across channels including paid social, PPC, display and email
  • act as the Digital Lead for a number of fundraising teams, providing expert guidance and support
  • help to generate new supporter leads and grow income for the organisation
  • develop innovative lead generation campaigns
  • create engaging supporter journeys
  • analyse performance and share insights that improve results
  • help build digital capability across the department through training, coaching and collaboration

Requirements

  • strong experience in digital marketing and fundraising
  • test-and-learn mindset
  • excellent stakeholder management skills
  • a passion for delivering measurable impact
  • Right to Work in the UK

Preferred

  • experience in digital marketing and fundraising (bonus)
  • ability to train/coaching others (bonus)
  • experience with lead generation campaigns (bonus)
  • test-and-learn mindset (bonus)
  • strong stakeholder management skills (bonus)

Benefits

  • 25 days annual leave + bank holidays (pro rata for part-time)
  • contributory pension scheme
  • employee assistance programme
The Salvation Army UK and Ireland Territory logo

The Salvation Army UK and Ireland Territory

The Salvation Army is a worldwide Christian church and registered charity, which has been fighting against social inequality and transforming lives for over 150 years.The Salvation Army expresses its faith through charitable action by working at the heart of communities across the UK and Ireland. We have over 600 churches and community centres where we offer friendship, practical help and support to some of the most disadvantaged people in our communities.Motivated by our Christian faith we offer practical support and services to all who need them, regardless of ethnicity, religion, gender or sexual orientation. Our work includes:HomelessnessModern slaveryPovertyAddictionCampaigning and social policyOlder peopleCommunity - debt advice, unemployment, isolationYour support allows us to respond to the people who need us most.

London, England, GBR
3.7K employees (133 in marketing)

Traffic Signals

Monthly Visitors
220.5K
Monthly Google Ads Budget
$16.8K
Traffic Source Mix
Search
57.9%
Direct
34%
Referral
5.7%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.7K