Senior Digital Marketing Executive - Maternity Cover at Stone King LLP | Leeds, UK

Stone King LLP

Senior Digital Marketing Executive - Maternity Cover

Leeds, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and evolve the firm’s digital presence by directing website strategy, SEO/GEO, paid media, and UX enhancements, while coordinating large-scale projects and cross-channel campaigns to improve conversions and business outcomes.

Own website roadmap, UX optimization, and conversion-focused analytics to inform investment and priority decisions.
Lead SEO/GEO, geo-targeting, PPC strategy, and web-content uploads to support visibility and revenue across digital channels.
Coordinate cross-team execution and governance on large-scale digital projects, campaign alignment, and emerging trends (AI, voice, CRO).

Job Description

Responsibilities

Lead the website roadmap and UX strategy, setting standards for optimisation and conversion
Oversee large-scale web project and ensure integration with firmwide campaigns
Monitor client journey trends and recommend enhancements to improve UX and conversion
Upload technical content (videos, audio, member areas) and manage e-commerce functionality
Define and govern SEO/GEO strategy across all digital channels. Provide training and ensure compliance with best practice
Research and apply geo-targeting strategies to improve visibility
Own PPC strategy and budget allocation, setting KPIs for paid media performance and overseeing optimisation
Analyse performance and provide recommendations for optimisation
Accountable for digital performance
Interpret analytics to influence investment decisions and campaign priorities

Requirements

Proven experience in managing digital marketing platforms and campaigns, ideally within a professional services environment or in a law firm
Ability to lead large-scale digital projects
Strong knowledge of website management, UX principles, as well as large-scale web projects
An understanding of and demonstrated experience with SEO, GEO-targeting, and PPC campaign management
Experience in marketing automation and CRM systems
Experience influencing senior stakeholders
Familiarity with e-commerce functionality and content upload - video/audio/member areas
Proficiency in using analytical tools such as Google Analytics, PPC dashboards to monitor on and report on performance with the aim to provide actionable insights to improve conversion rates and campaign effectiveness
Awareness of emerging digital trends such as voice search, AI tools, and CRO with the ability to influence others on implementing new strategies to take advantage of digital engagement
Desirable: Previous experience in a similar position within professional services environment

Preferred

Previous experience in a similar position within professional services environment

Benefits

Competitive salary
Profit Share Scheme
Cycle to work scheme
Private Medical Insurance
Life assurance (4 x salary)
Pension scheme
28 days holiday (in addition to statutory UK holidays) - AMEND AS PER ROLE
Additional day allocated for CSR activities per annum

Stone King LLP

3.4 Glassdoor

We have built a name for excellence with our commercial, private and public sector clients. Our industry focus, including our leading reputation in the charity and education sectors, enables us to provide tailored advice specific to your needs.Because technical ability alone is not enough, we will seek to build exceptional working relationships with you. By doing so, we will develop a deep understanding of your issues to create better commercial outcomes.We offer specialist legal advice delivered in a positive and personable manner.

Salford, England, GBR

309 employees (10 in marketing)

www.stoneking.co.uk

65% recommend to a friend

100% CEO approval