Senior Customer Growth Marketing Manager, Europe at Tate & Lyle | London, UK

Tate & Lyle

Senior Customer Growth Marketing Manager, Europe

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Pivot from a regional lens to own the shift to customer-first value with market intelligence, regional propositions, and cross-functional activation.

Value proposition development and regional deployment across Europe to speak to local tastes, regulations, and customer needs.
Own the regional marketing plan, ROI targets, and cross-functional launch readiness with Sales, R&D, and Technical Service.

Job Description

Develop Market Intelligence and Customer-Ready Value Propositions
Conduct market and competitive intelligence: track competitor activity; produce quarterly competitive landscape reports with actionable recommendations for positioning and portfolio opportunities
Monitor emerging consumer trends and translate into actionable insights for Commercial, Technical Service, and Platform teams
Using customer and market insight, partner with Technical Service, Sales, Platforms and CoEs to define value creation opportunities for regional deployment
Create value propositions by focus area (category, segment, theme, or customer-specific), positioning Tate & Lyle capabilities against customer challenges, growth opportunities, and local market requirements
When localising global campaigns or chassis: assess for regional relevance, identify adaptation requirements (regulatory, cultural, application needs, taste preferences), strengthen with regional proof points
Translate technical capabilities into clear customer solution benefits that address specific innovation challenges and local market contexts
Support projects to improve the nutrition profile of food and drink applications (for example sugar, calorie, salt, and fat reduction, and fibre and protein fortification), translating reformulation and nutrition science into customer-ready propositions
Deploy Value Propositions with Speed and Agility
Co-create the annual regional marketing plan aligned to targets, with clear campaign calendars, budget allocation, and ROI expectations

Market Intelligence & Strategic Thinking: Proven ability to analyse competitive landscapes, identify market opportunities, and translate insights into actionable strategies; experience conducting market segmentation and opportunity assessments; comfort operating across diverse market maturity levels from emerging to established markets
Customer & Technical Insight: Deep understanding of B2B customer innovation processes, buying behaviours, and strategic priorities; ability to engage credibly with customer R&D and Innovation teams across technical and commercial functions; comfort with food science, ingredient functionality, application development, and local market requirements (taste preferences, regulatory, cultural considerations)
Value Proposition Development: Proven ability to translate technical capabilities into compelling, application-specific customer solutions; experience creating customer-facing value propositions that demonstrate business impact and resonate with diverse market contexts; skilled at positioning benefits beyond product features
Solutions Selling Capability: Experience enabling sales teams to sell solutions; ability to create sales tools, deliver training, and coach on consultative selling; understanding of B2B sales processes and pipeline acceleration; experience developing account-specific marketing toolkits
Cross-Functional Collaboration: Proven ability to influence and partner across matrix organisation; experience working with Sales, R&D, Technical Service, Platforms, CoEs, Business Development, Regulatory, and Quality teams; builds trust quickly across diverse stakeholder groups; comfortable acting as liaison between regional and global teams

Event & Trade Show Management: beneficial experience with major regional shows (Gulfood, Fi Africa, etc.)
Growth Initiative & NPD Leadership: familiarity with reformulation and nutrition-profile improvement projects (sugar, calorie, salt, and fat reduction; fibre and protein fortification) an advantage

What You'll Get: As business operating in 50 countries worldwide, we offer a global rewards package to all employees alongside a range of country-specific benefits.
The global package includes a bonus scheme, 16-week Equal Parental Leave and mental health & well-being support.
Flexible working policy
Competitive salary

Tate & Lyle

4.0 Glassdoor

Tate & Lyle's purpose, Transforming Lives Through the Science of Food, inspires everything we do. Whether it’s by making food and drink healthier and tastier; continuously improving how we work; promoting a safe working environment; or making a difference to our local communities, we believe we can successfully grow our business and have a positive impact on society. What is it we do? Simply put, we make healthy food tastier and tasty food healthier. Our work is driven by consumer health needs and trends, governments desire to build and support healthy communities, and the need for affordable food and nutrition in many parts of the world. We deliver ingredients and solutions to meet all these needs. Our speciality sweeteners and fibres help reduce sugar and calories. Our fibres fortify food and improve digestive health. Our mouthfeel solutions provide texture and shelf life and make food creamy, crispy and stable without all the sugar and fat. Across the globe, we are transforming lives through the science of food. And we need talented and skilled people to help us on this journey.

Founded in 1903

London, England, GBR

4.8K employees (89 in marketing)

www.tateandlyle.com

78% recommend to a friend

80% CEO approval