Responsibilities

• Work with Head of Digital Marketing and Senior Marketing Executive to define and deliver the promotional and educational CRM campaign calendar in line with the marketing strategy and business requirements
• Successfully create, manage and optimise engaging CRM campaigns from brief to execution
• Plan, develop and optimise data-driven, personalised, segmented customer lifecycle automations
• Build and refine different customer segmentation groups, ensuring they are targeted with the right content and promotions
• Improve customer retention and deliver incremental revenue growth with a test and learn approach
• Continually monitor and analyse CRM performance using relevant tools and reports, including Klaviyo, Google Analytics and BigCommerce, to evaluate email effectiveness, identify opportunities and deliver recommendations
• Create weekly and monthly reporting on CRM performance
• Work with key stakeholders to deliver the Ellisons loyalty scheme
• Maintain excellent database hygiene, including suppression lists, GDPR compliance, cyber security and other legal requirements, and that good working practices are adhered to
• Achieve personal, team and company KPIs, including improving email conversion, increasing average order value and revenue, and driving lifetime customer value

Requirements

• Strong experience in owning or supporting and delivering CRM strategies, including email, SMS and loyalty. Push is an advantage
• Clear understanding of best practices, including RFM segmentation, ESPs, with a proven track record of success
• Proficiency in using CRM tools. Experience with Klaviyo and BigCommerce is an advantage
• Customer-first mindset, commercial acumen, with excellent problem-solving skills
• Strong writing and communication skills, plus a creative flair, to deliver compelling CRM campaigns and automations
• Excellent attention to detail
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions, and able to think critically
• Confident working independently and as part of a team or project group
• Working knowledge of creative tools such as Photoshop and Canva is ideal

Preferred

• Experience ideally within B2B ecommerce, and in the hair and beauty space, or a passion for this sector, is a plus

Benefits

• Casual dress
• Company pension
• Employee discount
• Free parking
• On-site parking