Responsibilities

• 15 net-new concepts per week that take up ad spend
• Your creative pod, end to end: you own production from brief to launch, and the output of the video editors on your pod
• Managing video editors: daily check-ins, clear briefs, feedback on cuts, and making sure every editor hits their KPIs on output, turnaround, and quality
• Production timelines: concepts move from script to live ad on schedule, with no bottlenecks and nothing sitting in revisions
• Research that finds what nobody's testing yet: reviews, Reddit, comment sections, competitor ads, and post-purchase surveys
• New angles, avatars, formats, and desires that expand who we can sell to
• Feedback loops on every ad: what won, what failed, why, and what to test next
• Iterating on winners to get more spend and more life out of every concept
• Setting testing priorities with the Head of Creative Strategy: what gets tested, in what order, and why

Requirements

• 3+ years as a direct response marketer in-house at a DTC brand or at a creative agency
• Multiple personal winners: scripts you wrote that spent $500K+ in ad spend
• Experience managing video editors or a creative production team, and holding them to output and quality KPIs
• Deep understanding of consumer psychology. You can explain why an ad won or failed.
• Obsessed with studying ads

Preferred

• Experience in the DTC beauty space