Senior Creative Strategist (direct response)

Responsibilities

• You own everything a cold customer reads or hears on the way to buying: video scripts, static ads, advertorials and landing pages.
• Find the angle, write it, brief the editor or the designer, read the numbers, go again.
• Top of funnel, to dog owners who know the problem and have not fixed it.
• You will grow into the creative strategist seat, owning the testing roadmap and the concept pipeline.
• No media buying.
• No brand decks.
• No team to manage yet.

Requirements

• You come from direct-response copy: long-form, natives, VSLs, advertorials, statics, landing pages.
• Hooks are your native language.
• You have ads and pages you wrote that ran and worked, and you can say why, in terms of the person reading.
• You keep a swipe file nobody else has seen, and you read ads for the awareness level, not the format.
• You use AI to go faster and you can tell its good copy from its great copy.
• You take a note without flinching and come back sharper.

Preferred

• Bonus: pet, health or supplement experience.
• Bonus: you have read Schwartz and Halbert more than once.