Senior Conversion Rate Specialist

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end experimentation and conversion optimization, turning test insights into actionable improvements across UX, analytics, and cross-functional processes to lift website performance.

  • Conversion Strategy & Testing: design and execute A/B and multivariate tests to improve journeys and funnels.
  • Platform & Analytics: act as the experimentation platform expert, monitor site performance with GA4, Contentsquare, and GetFeedback, and translate results into recommendations.
  • Cross-Functional Collaboration: partner with marketing, product, technology, and UX to gather requirements and deliver tests that inform strategy.

Job Description

Own end-to-end experimentation and conversion optimization, turning test insights into actionable improvements across UX, analytics, and cross-functional processes to lift website performance.

  • Conversion Strategy & Testing: design and execute A/B and multivariate tests to improve journeys and funnels.
  • Platform & Analytics: act as the experimentation platform expert, monitor site performance with GA4, Contentsquare, and GetFeedback, and translate results into recommendations.
  • Cross-Functional Collaboration: partner with marketing, product, technology, and UX to gather requirements and deliver tests that inform strategy.
AJ Bell logo

AJ Bell

3.5 Glassdoor

AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 644,000 customers and £103.3 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange.

Founded in 1995
Salford, England, GBR
1.5K employees (85 in marketing)
60% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
2.2M
Traffic Source Mix
Search
32.9%
Direct
62.6%
Referral
3.3%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
46 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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