Responsibilities

• Owning growth and performance across paid channels for our core markets, managing budget allocation, campaign optimisation, and market-level growth opportunities
• Leading landing page creation and optimisation for paid acquisition traffic, owning the CRO testing roadmap, including test ideation, prioritisation, execution, and analysis
• Working cross-functionally with Product, Design, Analytics, CRM/CMS, and web teams to improve website layout, user journey, and funnel conversion
• Leading technical/process projects required to enable faster landing page changes, website layout updates, and scalable experimentation
• Identifying opportunities to improve conversion efficiency beyond media buying, including messaging, page structure, forms, and funnel experience

Requirements

• 4+ years of experience managing performance marketing campaigns or academic exposure
• A degree in business, marketing, data, computer science, or related field
• Experience with Google Ads, Meta, LinkedIn, GA4, and GTM
• Knowledge of web attribution and experimentation frameworks, such as incrementality testing
• Expertise in analysing data and solving quantitative problems
• A solid understanding of CRO and landing page optimisation
• The ability to work with large datasets and extract actionable insights
• A KPI-driven mindset with a focus on measurable outcomes
• The ability to manage priorities in a fast-paced environment
• Impeccable communication and project management skills to collaborate with cross-functional teams
• Fluency in English

Preferred

• An understanding of marketing in a regulated industry, such as fintech
• Familiarity with in-app marketing