Responsibilities

• Translate campaign briefs and creative concepts into a channel-by-channel activation plan across all three content tiers — big campaigns, monthly launch moments, and always-on/cultural content — defining what content each channel needs, in what format, and when.
• Partner with brand/creative teams to understand the core idea behind a campaign or launch, then work backwards into practical content requirements for social, email, paid media, web, PR, and experiential.
• Own the always-on content plan: identify and react to cultural moments, trends, and real-time opportunities, and work out how they connect back to the broader brand and campaign narrative rather than sitting apart from it.
• Build content cascades and calendars that sequence big-campaign, monthly, and always-on content together, so they reinforce rather than compete with one another.
• Identify where a single asset can be cut, resized, or re-cut for different channels versus where a channel or moment needs bespoke content.
• Work with the producers brief designers, copywriters, and agencies on channel-specific adaptations, formats, and specs — from hero campaign assets down to fast-turnaround cultural content.
• Ensure tone, messaging hierarchy, and creative integrity hold up across tiers: from big-canvas assets (hero films, key visuals) to channel-native formats (Reels, carousels, email modules, banners) to reactive always-on posts.
• Work with the social team to take insights across channel and content performance and iterate the content mix — across campaigns, launches, and always-on — based on what's landing.

Requirements

• 8+ years in content strategy, integrated marketing, or campaign management, ideally within a brand, agency, or editorial team.
• Proven experience taking an idea — campaign, launch, or cultural moment — and adapting it across multiple channels (paid, owned, earned, social, email).
• Comfortable operating at different speeds: the long-lead planning of a tentpole campaign, the monthly rhythm of launch moments, and the fast turnaround of always-on/reactive content.
• Strong grasp of channel-specific best practice: what works natively on each platform versus what's just a resized asset.
• Comfortable briefing and collaborating with creative, design, and production teams — you can speak both "strategy" and "production."
• Excellent organizational skills; you can hold a content calendar spanning campaigns, launches, and always-on posting with dozens of moving parts and keep it coherent.
• Data-literate: able to read channel and content performance and adjust the direction accordingly.
• A sharp eye for narrative consistency — you protect the throughline as ideas fragment across channels and content tiers.
• A pulse on social trends, with good judgment on what's worth reacting to and what isn't.

Preferred

• Experience with campaign management or project tools (Monday) and content calendars.
• Familiarity with paid and organic social platforms, email platforms, and basic web/CMS workflows.
• Prior experience in a hybrid brand/performance marketing team.

Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start-up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office