Responsibilities

• End to end content ownership: Independently define and own the unified content strategy and calendar across web, social, and email. Align all content with campaigns, product launches, SEO opportunities, and commercial priorities to break down silos.
• Creative & brand storytelling: Write distinctive, memorable headlines and hero messaging for brand and product campaigns, while shaping and protecting our tone of voice across all touchpoints.
• Product & technical translation: Partner closely with Product and Technical team to turn complex product specifications into clear headlines, benefits/USPs, and persuasive, simple explanations.
• Hands on content creation: Personally craft the core website and product content, campaign copy, and in-depth, authoritative guides that build trust and perform in search. Set the ultimate standard for clarity and quality.
• Hands-on Content Creation & AI Workflow: Personally craft the core website content, campaign copy, and authoritative guides. Leverage AI tools effectively within your workflow to accelerate research, ideation, and content scaling, whilst ensuring all output remains strictly high-quality and distinctly ‘human’.
• SEO & UX integration: Apply SEO and UX principles without compromising creative quality. Architect content that is intuitive, highly scannable, conversion-focused, and structured for easy repurposing.
• Visual first thinking: Conceive content that translates naturally into visuals, diagrams, and infographics. Brief and collaborate directly with designers to ensure copy and design function as a single, cohesive system.

Requirements

• Strategic Independence: Proven ability to work autonomously, think critically, and own a content strategy from ideation to delivery.
• Experience: Strong background in a senior content, creative, or hybrid strategy role.
• Copywriting: A stellar portfolio demonstrating your ability to write creative campaign messaging as well as long-form, authoritative content.
• Multimedia storytelling: Highly capable of conceptualising and writing detailed storyboards for video and animated content.
• AI fluency: Practical experience integrating AI tools into your daily workflow as a multiplier for productivity, research, and ideation.
• Technical agility: Highly comfortable working with technical, B2B, or complex products and translating them for diverse audiences.
• Digital fluency: Solid, practical understanding of SEO, UX, and digital conversion principles.
• Mindset: Creative, highly structured, and commercially aware.

Benefits

• You’ll also have access to healthcare benefits, an awesome social team who organise events regularly, a fun group of colleagues and loads of opportunities to engage with the company and bring positive change that will have tremendous impact on your career.