Responsibilities

• Develop and own the content strategy, defining audience segments, content pillars, journey stages, formats, channels and success measures.
• Lead flagship content programmes including research reports, adviser education, newsletters, webinars, podcasts, case studies and content hubs.
• Transform specialist expertise, market insight and product developments into compelling adviser-focused content and multi-channel campaigns.
• Partner with Growth, Sales and Marketing Operations to align content with lifecycle marketing, ABM, nurture activity and pipeline progression.
• Maintain editorial standards, governance and compliance processes, ensuring accuracy, approval controls and audit readiness.
• Measure content performance and continuously optimise topics, messaging, formats and distribution using data and adviser feedback.

Requirements

• Significant experience in B2B content strategy, content marketing, editorial strategy or thought leadership within a complex B2B environment.
• Excellent writing and editorial skills, with the ability to translate complex subject matter into clear, credible content.
• Strong content planning capability, connecting audience insight, commercial objectives and channel strategy.
• Commercial understanding of demand generation, lifecycle marketing, sales enablement, nurture programmes and pipeline development.
• Experience creating content for specialist professional audiences such as adviser platforms, fintech or SaaS markets.
• Ability to collaborate with senior stakeholders and subject matter experts across a regulated business.
• Experience creating benchmark reports and thought leadership campaigns; understanding of the UK advice market and areas such as pensions, tax, trusts, decumulation and consolidation; experience working in regulated environments and managing agencies or specialist contributors.

Benefits

• There’s more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.
• When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.