Senior Content Marketing Specialist

Gloucester, Gloucestershire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own Benefact Trust content and campaign engine: map storytelling to impact, drive multi-channel campaigns, and close the loop with reactive media, storytelling from beneficiaries, and performance reporting.

  • Content strategy and campaign execution across multi-channel assets and campaigns.
  • Thought leadership, press materials, media commentary and reactive opportunities.
  • Integrated campaigns across digital, social, email, website and media with storytelling from beneficiaries and performance reporting.

Job Description

Responsibilities

  • Develop and deliver Benefact Trust’s content and campaign plans to grow awareness, engagement and impact.
  • Write high-quality thought leadership content, articles, media commentary, press releases and campaign materials.
  • Plan, manage and deliver content filming days, including scriptwriting and coordinating content production.
  • Identify and drive reactive media opportunities that raise the Trust’s profile and demonstrate our expertise and impact.
  • Manage, create and deliver integrated marketing campaigns across digital, social, email, website and media channels.
  • Work with beneficiaries and stakeholders to identify and share compelling stories and impact.
  • Monitor campaign performance and provide reporting and recommendations.

Requirements

  • Excellent writing, editing and storytelling skills, with experience creating content for multiple channels
  • Experience developing thought leadership content and turning complex topics into engaging, audience-focused communications
  • Experience planning and delivering content campaigns from concept through to execution
  • Experience writing press releases, media commentary and reactive communications
  • Experience planning and managing video or content production projects, including scriptwriting
  • Strong project management and organisational skills, with the ability to manage multiple priorities
  • A genuine interest in organisations that improve lives and communities

Preferred

  • Experience using marketing analytics and reporting tools
  • Experience using search engine optimisation (SEO) to help content reach a wider audience
  • Experience managing brand and reputation across marketing channels
  • Experience building and managing relationships with colleagues, partner organisations or beneficiaries
  • Experience or knowledge of the charity, heritage or not-for-profit sector

Benefits

  • Hybrid working
  • Group Personal Pension - up to 12% employer contribution
  • Generous annual bonus scheme: on-target bonus between 6% and 24%
  • 25 days annual leave plus bank holidays, and a holiday buy and sell scheme
  • An array of health and wellbeing benefits, including private healthcare, income protection and life assurance
  • £200 annual personal grant to a charity of your choice
  • Encouraged to take at least one volunteering day per year
  • Employee Assistance Programme
  • Full study support to gain professional qualifications
  • Access to virtual GP
Benefact Group logo

Benefact Group

Benefact Group is a diverse family of specialist financial businesses, driven by our shared ambition to do right by our customers and clients, and united by a common purpose. To give our profits to good causes.Being owned by a charity – Benefact Trust – places good intentions at the foundations of our Group, but our ability to turn this movement for good into positive action is based on better business. Whether it be in specialist insurance, investment management, broking or advisory, every business that makes up the Benefact Group is an expert in their respective fields – leading in ethical investment, protection of iconic buildings and world heritage sites, and providing specialist guidance to people who deliver critical services to communities.

Brockworth, England, GBR
2.1K employees (60 in marketing)

Traffic Signals

Monthly Visitors
20.5K
Traffic Source Mix
Search
31%
Direct
41.1%
Referral
19.4%
Social
6.7%
Paid
1.5%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
60 (3% of company)
Marketing Roles Posted (Last 30 Days)
1