Senior Content Manager (Web & Aquisition) at DEPT® | London, UK

DEPT®

Senior Content Manager (Web & Aquisition)

London, UK (Hybrid)

Salary Not AvailableSenior LevelTemporary

Posted 2 months ago

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Job Summary

Own content across the web to drive acquisition and conversion with strong editorial discipline and cross-functional collaboration.

Own pages from homepage to key support and product journeys, aligning content with transactions and product experience.
Turn SEO, GEO, and PPC learnings into clear content changes and test new content-led growth ideas with product and engineering.
Partner across product, design, brand, and marketing to keep the brand promise consistent across every product surface.

Job Description

Responsibilities

Create and improve high-performing web content
Write and optimise website content that drives acquisition, conversion and stronger customer outcomes
Create new pages and improve existing ones across the Zopa website – from the homepage to key landing pages, help and support and beyond – partnering with product on transactional journeys where content support is needed
Apply strong editorial judgement to improve clarity, structure and effectiveness on every page you touch
Work closely with SEO and GEO consultant to deliver against a defined roadmap
Liaise with our performance agency to create PPC landing pages optimised to convert paid traffic
Translate search and PPC insights into clear, effective content
Partner with product to ensure we have an effective and optimised web to app conversion experience
Audit and improve existing content, identifying what to fix, remove or consolidate
Help bring more structure and consistency to how content is managed across the site

DEPT®

3.6 Glassdoor

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Certified B Corp and Climate Neutral since 2021.

Founded in 2016

Amsterdam, North Holland, NLD

4.5K employees (1,449 in marketing)

www.deptagency.com

68% recommend to a friend

85% CEO approval