Responsibilities

• Create and improve high-performing web content
• Write and optimise website content that drives acquisition, conversion and stronger customer outcomes
• Create new pages and improve existing ones across the Zopa website – from the homepage to key landing pages, help and support and beyond – partnering with product on transactional journeys where content support is needed
• Apply strong editorial judgement to improve clarity, structure and effectiveness on every page you touch
• Work closely with SEO and GEO consultant to deliver against a defined roadmap
• Liaise with our performance agency to create PPC landing pages optimised to convert paid traffic
• Translate search and PPC insights into clear, effective content
• Partner with product to ensure we have an effective and optimised web to app conversion experience
• Audit and improve existing content, identifying what to fix, remove or consolidate
• Help bring more structure and consistency to how content is managed across the site