Responsibilities

• Owning the end-to-end planning, briefing, quality assurance, and delivery of Refer-a-Friend CRM campaigns
• Developing and coordinating an A/B testing roadmap to improve acquisition performance
• Monitoring campaign performance, analysing results, and recommending data-informed improvements
• Coordinating promotional campaign delivery, ensuring campaigns launch accurately and on schedule
• Representing Growth within cross-functional Go-To-Market planning meetings
• Producing creative briefs for CRM channels including email, push, SMS, in-app messaging, and content cards
• Managing stakeholder review and approval processes across Growth, Brand, Food, and Creative teams
• Acting as the primary contact for external CRM execution agencies, ensuring campaigns meet agreed standards
• Maintaining campaign calendars, timelines, and project workflows
• Building collaborative relationships across internal teams to ensure successful campaign execution

Requirements

• Experience delivering multi-channel CRM or lifecycle marketing campaigns
• Knowledge of campaign management across email, push, SMS, and in-app messaging
• Ability to manage multiple campaigns and competing priorities simultaneously
• Strong stakeholder management and communication skills
• Experience working with external agencies or marketing partners
• Strong project management and organisational skills
• Comfortable analysing campaign performance and using data to inform decisions
• High attention to detail with robust quality assurance processes
• Experience using project management tools such as Trello or similar

Preferred

• Experience using marketing automation or ESP platforms (Braze desirable)