Responsibilities

• 🎯 Bring our strategy to life: Turn our overarching marketing strategy into well-organised, high-quality brand programmes delivered consistently across relevant channels and markets.
• 🤝 Build enthusiast communities: Take a hands-on role in developing Car & Classic’s social media channels, pairing organic content with creator partnerships and community programmes to turn audience interest into platform engagement.
• 💚 Strengthen our brand: Build and reinforce a distinctive, relevant and compelling Car & Classic proposition across our customer touchpoints.
• 💡 Create culturally relevant marketing: Find creative opportunities across content, partnerships, social, community and events that make Car & Classic more desirable and relevant to enthusiast audiences.
• 📣 Deliver integrated campaigns: Plan and execute marketing programmes supporting commercial products, including Collectors Edition and Insurance.
• 📊 Measure what matters: Use brand, audience and commercial data to understand impact, inform decisions and continually improve our marketing.
• 🚀 Help evolve Car & Classic: Bring ideas, curiosity and initiative to how our brand develops as the business grows and reaches new generations of enthusiasts.

Requirements

• 🧠 Consumer brand expertise: Significant experience building and developing consumer brands, with the judgement and capability expected of a senior brand or marketing role.
• 🌱 Community building: Strong experience creating communities or programmes that turn audiences into active, engaged users or customers.
• 📱 Content, social and partnerships: Experience developing effective social, creator, content or partnership initiatives that connect brands with relevant audiences.
• 📈 Data-informed marketing: A track record of measuring marketing impact and using evidence and insight to make decisions, rather than relying on instinct alone.
• 🚘 Enthusiasm for the category: Genuine passion for or strong knowledge of classic and modern specialist cars and the audiences surrounding them.
• 🗂️ Delivery and organisation: The ability to take ownership of multiple initiatives, prioritise effectively and consistently turn plans into high-quality execution.
• 🤝 Stakeholder management: The ability to collaborate across teams and bring people with you when taking marketing programmes from idea to delivery.
• ⚡ Proactivity and drive: A self-starting approach, with the curiosity to spot opportunities and the persistence to turn good ideas into results.

Preferred

• 🛍️ Marketplace experience: Experience working with a consumer marketplace or similarly multi-sided digital product.
• 📦 Product marketing: Experience marketing digital or commercial products and translating their value into compelling propositions and campaigns.
• 🌍 High-growth environments: Experience working in an innovative, fast-growing consumer business where priorities and opportunities evolve quickly.
• 🎭 Popular culture: An understanding of how brands can participate credibly in culture and reach audiences beyond their traditional customer base.

Benefits

• 💰 Competitive & benchmarked base salary: £50,000–£70,000 (depending on experience).
• 📈 Generous stock options scheme: Share in the value you help create.
• 💻 All the equipment you need: Get the tools you need to do your best work.
• 🌍 Flexible working: Work where and when you want to get the job done.
• 🤗 Mental health support: Access to free counselling, therapy and mental health support via Spill.
• 📚 Professional development: Make use of a dedicated development allowance.
• 🏡 Life cover: Additional protection for you and those who matter to you.
• 🩺 Smart Health: Access to our Smart Health benefit.
• 👶 Generous parental leave: Support for you as your family grows.
• 🏝️ 33 days holiday: Including bank holidays.