Responsibilities

• Bring our strategy to life: Turn our overarching marketing strategy into well-organised, high-quality brand programmes delivered consistently across relevant channels and markets.
• Build enthusiast communities: Take a hands-on role in developing Car & Classic’s social media channels, pairing organic content with creator partnerships and community programmes to turn audience interest into platform engagement.
• Strengthen our brand: Build and reinforce a distinctive, relevant and compelling Car & Classic proposition across our customer touchpoints.
• Create culturally relevant marketing: Find creative opportunities across content, partnerships, social, community and events that make Car & Classic more desirable and relevant to enthusiast audiences.
• Deliver integrated campaigns: Plan and execute marketing programmes supporting commercial products, including Collectors Edition and Insurance.
• Measure what matters: Use brand, audience and commercial data to understand impact, inform decisions and continually improve our marketing.
• Help evolve Car & Classic: Bring ideas, curiosity and initiative to how our brand develops as the business grows and reaches new generations of enthusiasts.

Requirements

• Consumer brand expertise: Significant experience building and developing consumer brands, with the judgement and capability expected of a senior brand or marketing role.
• Community building: Strong experience creating communities or programmes that turn audiences into active, engaged users or customers.
• Content, social and partnerships: Experience developing effective social, creator, content or partnership initiatives that connect brands with relevant audiences.
• Data-informed marketing: A track record of measuring marketing impact and using evidence and insight to make decisions, rather than relying on instinct alone.
• Enthusiasm for the category: Genuine passion for or strong knowledge of classic and modern specialist cars and the audiences surrounding them.
• Delivery and organisation: The ability to take ownership of multiple initiatives, prioritise effectively and consistently turn plans into high-quality execution.
• Stakeholder management: The ability to collaborate across teams and bring people with you when taking marketing programmes from idea to delivery.
• Proactivity and drive: A self-starting approach, with the curiosity to spot opportunities and the persistence to turn good ideas into results.

Preferred

• Marketplace experience: Experience working with a consumer marketplace or similarly multi-sided digital product.
• Product marketing: Experience marketing digital or commercial products and translating their value into compelling propositions and campaigns.
• High-growth environments: Experience working in an innovative, fast-growing consumer business where priorities and opportunities evolve quickly.
• Popular culture: An understanding of how brands can participate credibly in culture and reach audiences beyond their traditional customer base.