Responsibilities

• Shape the future of the brand - Lead the annual brand plan and 3-5 year growth strategy, identifying opportunities to build brand equity, strengthen consumer relevance and deliver sustainable commercial growth.
• Create brilliant consumer experiences - Develop and deliver insight-led, integrated marketing campaigns across channels, ensuring the brand shows up consistently and effectively wherever consumers engage with it.
• Drive performance and growth - Own brand performance, budgets and forecasting, using data, insight and ROI measurement to maximise opportunities, manage risk and achieve business objectives.
• Build influential partnerships - Collaborate with cross-functional teams, agency partners and brand founders to align plans, inspire action and deliver exceptional execution that helps the brand stand out in the market.

Requirements

• Strategic brand leadership - Experience building and delivering successful brand strategies and annual marketing plans within FMCG or Beer, Wine & Spirits (BWS) environments. You'll bring a track record of growing premium, upscale, challenger or scale-up brands, driving sustainable consumer engagement, commercial growth and brand equity
• Commercial acumen - Strong experience managing budgets, forecasting and P&L performance, with the ability to translate brand opportunities into measurable business outcomes.
• Influencing and collaboration - Ability to build trusted relationships and influence effectively across senior leaders, agency partners, customers and external partners.
• Consumer-first marketing expertise - Uses insight to shape compelling brand plans, integrated marketing campaigns and activation programmes, balancing strategic thinking with excellent execution.

Benefits

• Flexible work programmes to ensure a work life balance such as our market leading Moments That Matter for significant moments in your life.
• Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
• We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment.
• Health, dental and vision coverage.
• Pension with up to 10% employer match.
• Wellbeing support.
• Employee Assistance Programme.
• Life leave.
• 31 days’ annual leave plus 3 bank holidays, with the option to buy or sell additional holiday.