Responsibilities

• Develop and own Aareon's brand strategy across all markets, audiences and customer segments.
• Lead the evolution and implementation of the One Aareon brand architecture.
• Define the positioning, narrative and messaging frameworks that underpin the organisation's market presence.
• Ensure brand strategy supports business objectives, commercial priorities and long-term growth ambitions.
• Act as the guardian of Aareon's identity, values and reputation.
• Establish and maintain brand standards, guidelines and governance processes.
• Ensure consistency across all marketing, communications and customer touchpoints.
• Provide strategic oversight of visual identity, messaging, tone of voice and brand experience.
• Support the integration of acquired businesses into the wider Aareon brand framework.
• Build processes that enable scale without compromising consistency.

Requirements

• Significant experience in brand leadership, corporate communications or strategic marketing roles.
• Proven experience developing and implementing brand strategies that support business growth.
• Experience managing multi-channel brand programmes across digital and offline environments.
• Strong understanding of brand architecture, positioning and market differentiation.
• Experience leading and developing high-performing teams.
• Excellent communication, stakeholder management and influencing skills.
• Demonstrated ability to balance long-term brand building with short-term commercial priorities.

Preferred

• Experience within technology, SaaS, PropTech or high-growth B2B organisations.
• Experience supporting brand transformation, rebranding or acquisition integration programmes.
• Knowledge of AI-related market positioning and technology communications.
• Experience in private equity-backed or rapidly scaling businesses.
• Understanding of housing, property or built-environment sectors.