Senior Brand Manager, Partnerships, Chivas

London, UK

Salary Not AvailableSenior Level

Posted 2 months ago

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Job Summary

Own the end‑to‑end partnership and content activation engine for premium sports partners, coordinating creative development, influencer activity, and cross‑functional delivery to drive earned media and cultural resonance.

  • Partnership Activation: lead content strategy, assets, and on‑brand activation across global and local markets to maximize rights and cultural impact.
  • Influencer & Content ecosystems: define and execute influencer strategy, integrated into social pipelines to build credibility and conversation.

Job Description

Responsibilities

  • Lead the day‑to‑day delivery of key sports partnerships across Scuderia Ferrari HP and Arsenal FC, managing partner relationships and contracts to a high professional standard
  • Deliver the partnership content and activation strategy, ensuring all contractual rights and assets are used efficiently to drive brand and cultural value
  • Act as the central point of coordination across internal teams and agencies to ensure partnership activity is delivered seamlessly, on time and on brand
  • Identify and deliver partnership‑led moments that generate buzz and visibility beyond paid media
  • Manage partnership activation budgets, ensuring investment is focused on activity that drives earned impact and cultural cut‑through
  • Support the Marketing Manager on the development of campaign briefs, translating partnership and cultural objectives into clear, inspiring creative direction
  • Lead the day‑to‑day development and delivery of partnership‑led campaign content, from ideation through to launch, with an earned‑first mindset
  • Develop content designed to travel organically, earning attention and placing Chivas Regal at the heart of cultural conversation
  • Collaborate with internal teams and agencies to ensure creative excellence across content development, social delivery and campaign amplification
  • Ensure all campaign content aligns with global brand strategy and cultural platform objectives
  • Manage market sell‑in and amplification of partnership content
  • Lead development of Global Influencer Strategy
  • Define new influencer content approach
  • Oversee partnership‑led influencer activity that builds credibility, relevance and conversation within culture
  • Work closely with the Brand Manager to shape influencer strategy linked to partnerships, ensuring creators play a clear and value‑adding role
  • Oversee day‑to‑day influencer execution across markets, ensuring global strategy is being brought to life
  • Ensure influencer activity is fully integrated into the social pipeline, with clear amplification plans driving earned reach and buzz
  • Collaborate with cross‑functional teams to deliver best‑in‑class partnership content and influencer activity across global and local markets

Requirements

  • Have solid content creation expertise and understand the process from conception through to production
  • Have a good understanding of the creator and influencer landscape, and how to integrate creators into marketing activity to drive cultural impact and value
  • Have strong entrepreneurship skills, being able to proactively assess brand needs, understands consumer insight and transform them into actionable strategy.
  • Are creative – thinks laterally, thinks inventively
  • Thrive in a team environment but is also self-motivated – demonstrates tenacity, resilience, strives to deliver results
  • Demonstrate good commercial understanding
  • Are adept at planning and organization – structured planning, organized time effectively, good project management skills, meets deadlines
  • Have strong presentation skills – confidence to present formally to internal and external audiences with ability to bring audience with you
  • Inclusive decision maker – manages upwards, shares information, works collaboratively
  • Are a strong collaborator, a true team player with a high level of proactivity and creativity.
  • Possess the right soft-skills which allow you to navigate and find direction when faced with challenges.

Benefits

  • For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
  • Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
  • You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
  • We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
  • Conviviality: the Pernod Ricard Way
  • We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
  • We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on Sustainability and Responsibility (S&R).
  • We’re committed to diversity and inclusion
  • People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.