Responsibilities

• Developing and leading the local brand strategy.
• Partnering with broader Marketing functions on research, innovation, media and activation to ensure holistic brand strategy and planning.
• Owning the annual brand plan and delivering initiatives that drive commercial and brand targets.
• Bringing brand positioning to life through meticulous and consistent execution across all touchpoints.
• Leading brand communications and owning the end-to-end communications strategy.
• Managing multi-million-pound media investment in collaboration with our media agency and in-house, data-driven media organisation.
• Partnering with Commerce functions to deliver leading revenue growth strategies and ensuring delivery of in-market execution against brand strategies.
• Building strong agency partnerships to deliver competitive advantage through seamless ABTL integration.
• Tracking and reporting brand performance (volume, value, share and spend), turning insight into clear, prioritised action plans.

Requirements

• You’re a curious, consumer-focused marketer who loves building brands and turning insight into action. You’re comfortable owning big decisions, influencing across teams, and balancing long-term brand thinking with short-term commercial impact. You bring energy to your work, ask great questions, and know how to move things forward, even when the path isn’t perfectly mapped out.
• At least 10 years’ experience in brand marketing
• A strong track record in developing consumer-centric brand plans across all marketing disciplines.
• The confidence and credibility to influence a broad range of stakeholders, including at a senior level.
• Sound judgement and decision-making skills, with the ability to know when to shift from analysis to action.
• A collaborative mindset, with the ability to work effectively across global, commercial and agency partners.

Benefits

• Discretionary Annual bonus
• Benefits Allowance (15% of base salary)
• Company funded Private Medical Healthcare
• Double matched pension contributions (up to 10%)
• 35 days holiday (with the opportunity to buy/sell)
• A monthly case of our delicious ciders and beers!
• Exciting opportunities to develop your career
• You’ll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we’re continuing to give people a voice.