Social Media and Content Manager

City of Edinburgh, Edinburgh, UK (On-site)

£34K/yr – £40K/yrMid LevelFull time

Posted 21 hrs ago

Job Summary

Own and execute the Festival's social media and content strategy, lead a small freelance content team, craft stories that reflect the mission, and collaborate with the Communications team to grow brand presence, audience engagement, and conversions.

  • Own social media strategy and day-to-day execution across channels
  • Lead/content oversight and storytelling that aligns with the festival's mission
  • Coordinate with the brand and digital teams to drive engagement, tickets, donations, and memberships

Job Description

Responsibilities

  • Lead the Festival's presence across all of our social media channels, building brand awareness and moving audiences down the funnel towards deeper engagement.
  • Tell the stories behind our programme, our community engagement, and our access initiatives.
  • Lead a small team of freelance content creators, scaling up in the lead-up to and during the Festival.
  • Work closely with the Website & Email Manager, Head of Communications and Digital, and the wider Communications and Digital team to keep our brand voice consistent everywhere our audiences find us.
  • Grow the Festival's presence and engagement across all major social media channels.
  • Deliver compelling storytelling that reflects the Festival's mission, vision and year-round activity.
  • Convert audience engagement into ticket sales, donations and memberships.
  • Ensure consistent brand messaging across all content and social platforms.

Requirements

  • Experienced, passionate and dedicated Social Media & Content Manager

Preferred

  • Knowledgeable and passionate about the artforms we present, especially classical music.
Edinburgh International Festival logo

Edinburgh International Festival

4.5 Glassdoor

Every August Edinburgh International Festival transforms one of the world's most beautiful cities, presenting three exhilarating weeks of the finest creators and performers from the worlds of the arts bringing the best classical music, theatre, opera, dance and visual art from around the globe.The Edinburgh International Festival is a curated festival - all artists and companies appear in the Festival at the invitation of the Festival Director.You can find out more out the Festival on our website:www.eif.co.uk

Founded in 1947
Edinburgh, Scotland, GBR
159 employees (48 in marketing)
1% recommend to a friend

Salaries

Posted range

£34K/yr – £40K/yr

Taken straight from the job posting.

See all Edinburgh International Festival salaries

Marketing Team

Marketing Team Size
32 (20% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
128K
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
47.3%
Direct
29.3%
Referral
13.9%
Social
3.3%
Paid
0.7%

Headcount Trend

Current headcount: ~159

Recent News

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Social Media and Content Manager

Edinburgh International Festival · City of Edinburgh, Edinburgh, UK · On-site