Responsibilities

• Leading the planning, development and execution of product launches and integrated marketing campaigns across the UK and European markets.
• Acting as a key guardian of the Five Guys brand, ensuring consistency across all channels, touchpoints and markets.
• Managing and developing the Local Marketing Executive and Senior Designer, creating a collaborative and high-performing team culture.
• Overseeing campaign timelines, budgets, creative development and project delivery from briefing through to evaluation.
• Working closely with local market teams to adapt and localise campaigns while maintaining brand integrity.
• Supporting restaurants with local marketing initiatives that drive awareness, engagement and sales.
• Collaborating with Digital, Partnerships, Operations, Customer Experience and Commercial teams to deliver integrated campaigns.
• Managing relationships with agencies, production partners and suppliers.
• Ensuring all campaign activity can be successfully executed within restaurant operations.
• Using campaign performance and market insights to continuously improve marketing effectiveness.

Requirements

• Significant experience within brand management, campaign management or integrated marketing roles.
• Proven experience delivering multi-channel marketing campaigns from concept to execution.
• Experience managing and developing direct reports.
• Strong project management and stakeholder management skills.
• Experience working with creative, media or production agencies.
• Commercially aware with a strong understanding of customer marketing.
• Excellent communication, presentation and influencing skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• A collaborative and proactive approach, with the confidence to work across multiple teams and markets.

Preferred

• Experience within hospitality, retail, QSR or other consumer-facing brands.
• Experience supporting multi-site businesses.
• Experience working across international markets.
• Understanding of CRM, social media, partnerships and digital marketing channels.
• Experience delivering product launches and promotional campaigns.
• Knowledge of restaurant operations and customer experience environments.

Benefits

• Competitive salary
• Performance-related bonus
• Private medical insurance
• Life assurance
• Employee assistance programme
• 25 days holiday plus bank holidays
• Enhanced parental leave policies
• Five Guys meal allowance
• Ongoing development and career progression opportunities
• The opportunity to shape campaigns for one of the world's most recognised restaurant brands across multiple international markets