Senior B2B Customer Marketing Manager

Responsibilities

• Lifecycle & Retention Marketing (HubSpot): Own the customer marketing calendar for decision-makers and admins across onboarding, adoption, and renewal stages. Build and run the campaigns yourself in HubSpot, including segmentation, workflows, and reporting. This role owns retention-focused HubSpot delivery.
• Learner Engagement (Braze): Design and run engagement and re-engagement campaigns for learners inside B2B accounts through Braze, working with Product and Customer Success to identify low-engagement cohorts.
• Retention Targets: Own renewal campaigns ahead of contract dates, working with Customer Success to flag at-risk accounts. Help establish the renewal targets tied to marketing-influenced retention, and be accountable for delivering against them.
• Reporting & Insight: Track engagement and retention metrics across HubSpot and Braze, including learner activity rates and renewal rate. As the Enablement Hub is built out, help establish hub usage as a tracked metric, with the aim of reporting on marketing's full contribution to NRR through retention.
• Client Enablement: Build and establish our self-serve Enablement Hub from the ground up, working with Product and Customer Success to identify what admins and learners need help with next. Plan and run the on-site learner session calendar across client accounts, and use seasonal campaigns and competitions to create moments that re-engage lapsed accounts.
• Customer Advocacy: Support our customer advocacy programme by sourcing case studies, testimonials, and speaker opportunities from your retention and engagement work, and by identifying accounts strong enough to put forward as advocates.
• Signal Sharing: Flag accounts showing strong adoption or engagement to Customer Success and New Business team, so they can act on expansion opportunity.

Requirements

• Experience: Demonstrated track record in B2B customer marketing, lifecycle marketing, or customer advocacy, ideally within a SaaS or EdTech environment with a recurring revenue model.
• Technical Proficiency: Must have 5+ years' hands-on experience building and running campaigns in HubSpot, including segmentation, workflows, and reporting. Braze experience is a strong plus, and this role will use it for learner engagement specifically.
• Retention Mindset: Understanding of how marketing activity influences net revenue retention through adoption, learner engagement, and renewal.
• Platform Alignment: This role owns retention-focused HubSpot build and delivery, working closely with the Automation Manager, who owns new business and upsell workflows, to keep segmentation, scoring, and reporting logic consistent across the platform.
• Stakeholder Collaboration: Comfortable working closely with Customer Success and Sales, translating account health signals into marketing action.
• Content Craft: Experience producing customer-facing content, such as case studies and testimonials, that lands with a B2B audience.
• Building from Zero: Comfortable building new programmes and workflows from the ground up. This function doesn't exist yet, so you'll be establishing the foundations as well as running them.
• Communication: Fluency in English with strong written skills required. Additional European languages (French, Spanish, Italian, or German) are a strong plus.
• Organisation: Highly organised with the ability to manage multiple channels, from CRM to on-site delivery, and stakeholders simultaneously.

Benefits

• Centrally located offices with free breakfast, snacks, fresh fruit, and lunch.
• Private Health Insurance scheme.
• A personal training budget so you can grow your skills and progress your career.
• Flexible working hours and a hybrid model of working to support work-life balance.
• Enhanced maternity and paternity leave.
• A rich social calendar: team lunches, Friday socials, quarterly team events, and company-wide celebrations.