Senior Analyst, Integrated Marketing Campaigns - 12 months

Responsibilities

• Develop and deliver end-to-end integrated marketing campaigns across digital and offline channels.
• Define routes to market, localise key messaging and establish clear campaign KPIs.
• Lead PR planning for the Industrial Automation business, aligning activity with business priorities.
• Own and deliver the quarterly integrated marketing plan.
• Maintain a forward-looking campaign pipeline to ensure consistent engagement with target customers, channels and market segments.
• Track campaign performance, provide regular reporting and identify opportunities to improve results.
• Manage the 12-month marketing budget cycle, including monthly ROI reporting and compliance with internal processes.
• Manage the annual media plan and coordinate digital marketing activity in partnership with the digital team.
• Lead the planning and execution of events, including stand design, product allocation and coordination with internal stakeholders.
• Ensure marketing campaigns and events deliver both strong customer engagement and commercial value.

Requirements

• Proven experience in a similar B2B marketing, marketing communications or integrated marketing role.
• Strong experience developing and delivering integrated marketing campaigns.
• A good understanding of both digital and offline marketing channels.
• Experience using marketing performance data and KPIs to measure results and guide future activity.
• Strong stakeholder management skills and the confidence to work with colleagues at different levels of the business.
• Excellent written and verbal communication skills in English.
• Strong organisational and project management skills.
• The ability to manage multiple priorities and deliver to tight deadlines in a fast-paced environment.
• A proactive, collaborative and commercially focused approach.

Benefits

• Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: health and life insurance, paid time off, parental and care leave, flexible work options, and confidential counseling for life’s challenges.
• Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs: your base salary, short-term incentives or sales incentives, opportunities to own company shares, and retirement savings plans for your future.
• Grow Your Skills and Career. We commit to helping you grow with ongoing performance and development conversations, Senior Talent Program, global career opportunities, access to our Schneider Career Hub for new positions, projects, and mentors, and learning platforms like Coursera to equip you with the skills for today and tomorrow.
• Team Up in the Workplace. We encourage teaming up through project opportunities on the Schneider Career Hub, smart ways to collaborate, celebrating contributions via a recognition program, sharing your voice in our engagement survey, and fostering an inclusive, caring workplace.
• Support Your Community. We make a difference in your community with volunteer leave, programs through the Schneider Electric Foundation , and initiatives that support youth education.