Responsibilities

• Drive Joint Pipeline Growth
• Develop and execute integrated alliance marketing plans with the strategic technology partner that increase awareness, generate demand, and contribute measurable pipeline and revenue growth.
• Create annual and quarterly joint marketing strategies aligned to business objectives, solution priorities, and revenue targets.
• Manage marketing investments to maximize return and accelerate progression through the sales funnel.
• Define success metrics and regularly communicate program performance and business impact to stakeholders.
• Execute Multi-Channel Campaigns and Programs
• Plan and deliver joint digital marketing campaigns across email, webinars, content syndication, social media, paid media, and account-based marketing initiatives.
• Design and execute in-person and virtual events, executive programs, customer engagements, regional marketing activities, and industry conference participation.
• Collaborate with internal and alliance partner teams to develop compelling messaging, content, sales enablement materials and customer stories that highlight the value of Rocket Software and the strategic technology partner solutions.
• Lead the development and execution of joint thought leadership and speaking engagement programs to increase market visibility and strengthen strategic relationships.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of B2B technology marketing experience, including partner, alliance, channel, demand generation, or field marketing.
• Experience working with enterprise software, infrastructure, data, AI, modernization, or hybrid cloud solutions.
• Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue outcomes.
• Experience working with strategic technology partners, global systems integrators, cloud providers, or enterprise software alliances.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication, presentation, and stakeholder management capabilities.
• Strong experience navigating complex, highly matrixed organizations and building cross-functional influence and alignment
• Demonstrated ability to collaborate effectively across global marketing, sales, operations, and executive leadership teams.
• Strong analytical mindset with experience using data to guide decisions and optimize performance.

Preferred

• Background partnering with large technology ecosystem partners including HPE.
• Familiarity with marketing automation and CRM platforms such as Salesforce, Marketo, or similar tools.
• Experience supporting global alliance or regional partner marketing programs.