Responsibilities

• Own the plan for how Inardua generates demand across Alliances and Marketing, deciding where we focus effort, which partners and channels are the most valuable, and what activities and campaigns support demand generation across each
• Design and embed the structures, frameworks and processes that let alliances and marketing operate at scale, from partnership governance models to campaign and content operating rhythms, rather than relying on ad hoc activity
• Develop and lead initiatives that directly support business objectives, working across the leadership team to secure buy-in and resource
• Represent alliances and marketing within Inardua's senior leadership team, feeding into wider GTM and commercial strategy
• Set OKRs for alliances and marketing, translating Inardua's wider business objectives into measurable goals for both functions and reporting progress to the leadership team
• Navigate strategic, executive-level conversations across our partner ecosystem. Salesforce is one of our most important partners, and we also hold relationships across a range of industry-aligned partners who can be equally impactful sources of demand
• Own the Salesforce relationship as a working rhythm rather than a quarterly review: coverage against the account plan, AE and RVP relationships, co-sell registration, opportunity introductions in both directions, and joint presence at Salesforce events
• Own the shape of each partnership: the account mapping, joint business planning and commercial framework that underpins how we work together
• Build and maintain relationships at every level of our partners' organisations. From senior executives, where the conversation is strategic (our GTM, proposition, and gaining their support), through to BDRs, where the focus is practical: planning the campaigns, events and activities that generate and source opportunities
• Evaluate and prioritise which partners and channels are the most valuable sources of demand. Our test is whether a relationship compounds our advantage or simply adds a logo.

Requirements

• Significant experience leading alliances/partnerships and/or marketing at a senior level, with the credibility to own a plan and be accountable for its outcomes, not just execute activity set by others
• Familiar with how the Salesforce ecosystem operates day to day. Ideally you\'ll have worked on the partner side (at an SI or ISV) rather than for Salesforce itself
• Existing relationships with Salesforce in the UKI/EMEA market are a strong advantage, particularly in Energy and Utilities or Manufacturing
• Experience designing and embedding operating frameworks, structures or processes for a partnerships or marketing function, so activity scales beyond what one person can do alone
• A track record of prioritising where to invest across multiple channels. Comfortable making the call on which partners, activities or campaigns will generate the most valuable demand
• Experience structuring, negotiating and leading complex, multi-stakeholder partnerships (commercial agreements, joint business planning, governance) rather than solely running lead-generation activity from an existing alliance
• Experience repositioning a firm or a proposition, not only running campaigns for an established one, is a strong advantage
• Confident navigating strategic, executive-level conversations across a portfolio of partners and internally at Inardua, and just as effective building a campaign plan with a partner BDR
• Proven experience shaping and delivering outward-facing marketing. Comfortable owning messaging, content and campaigns rather than just briefing others to do so
• An understanding of the Energy and Utilities and Manufacturing industries

Benefits

• 38 days annual leave, including bank holidays
• Remote working
• Full (8%) company pension scheme
• Vitality Health Insurance
• Quarterly Company Performance Bonus (~15%)