Responsibilities

• Ensure campaigns deliver positive ROI to achieve desired results.
• Manage multiple accounts, this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
• Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
• Manage the creation of large keyword lists
• Implement creative copy suggestions
• Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
• Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
• Keep up to date with search engine and PPC industry trends and developments.
• Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
• Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

Requirements

• Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
• Proficiency in MS Excel and data manipulation.
• Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
• Proficiency in managing moderate to large scale paid search accounts.
• Strong analytical skills
• Ability to think creatively
• Excellent attention to detail
• Strong relationship building skills
• Ability to think strategically and develop innovative paid search strategies
• Ability to present information effectively to a range of audiences

Preferred

• Google/Bing ads certification
• Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console
• Proficiency in smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)