SEM Manager

UK (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own and lead the iGaming SEO program across multiple verticals, from strategy and technical audits to content optimization and link-building, partnering with product, marketing and development teams to improve visibility, rankings, and ROI.

Define and execute an end-to-end SEO roadmap across Sports Betting, Casino, Live Casino, Bingo, Poker and more
Drive technical and on-page SEO improvements and data-informed content strategy
Coordinate cross-functional teams and manage external partners to maximize organic growth

Job Description

Responsibilities

Develop and implement a best-in-class SEO strategy to drive organic growth and ROI across BOYLE Sports' products (Sports Betting, Casino/Games, Live Casino, Bingo, Poker and more).
Manage On-Page and Off-Page SEO to improve visibility, rankings, and engagement across all verticals.
Conduct technical SEO audits to improve crawlability, indexation, and search visibility, working closely with development teams to implement fixes.
Leverage data and insights to optimise content strategy, keyword targeting, and user experience for stronger organic performance.
Oversee link acquisition strategies, including backlink profile audits and campaign management, to strengthen domain authority.
Collaborate with cross-functional teams (Affiliates, PPC, Social, Brand, Content, Development, PR) to align SEO efforts with wider marketing goals.
Work with product owners and stakeholders to embed SEO best practices across all gaming-related pages and assets.
Monitor performance metrics and report on KPIs, providing actionable insights to senior marketing teams.

Requirements

3+ years of hands-on managerial SEO experience, with a good understanding of iGaming. Proven track record of optimising websites across multiple SEO disciplines (technical, content, links).
Deep knowledge of SEO & ASO, including search engine algorithms, ranking factors, and app store optimisation strategies.
Technical SEO expertise — strong understanding of site architecture, indexation, structured data, and crawlability optimisation.
Demonstrated budget ownership and accountability for performance-driven SEO metrics. Experience in agency management and contract negotiation, ensuring maximum value and ROI from external partnerships.
Proficiency in SEO related tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and AppAnnie.
Basic knowledge of HTML, CSS, and JavaScript to support technical SEO recommendations.
Strong analytical skills, with experience using Google Sheets/Excel for data analysis and reporting.
Experience in the Sports Betting or Gaming industry is a strong advantage.
Strategic mindset, with the ability to translate complex SEO challenges into actionable insights for business owners and stakeholders.
Works well both independently and collaboratively, showing initiative and ownership of SEO projects.

BoyleSports

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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