Search Everywhere® Strategist

Responsibilities

• Content Strategy & Execution
• Develop and optimise engaging, search-driven content across TikTok, YouTube, Google, Pinterest, Reddit, and beyond.
• Work closely with creators and content teams to brief, optimise, and refine content for discoverability and performance.
• Social Search & Trendspotting
• Research trending topics, content formats, general social trends, keywords, and evolving search behaviors within social platforms to inform content strategy.
• Stay ahead of emerging search trends, AI-driven discovery, and cultural conversations that impact search behaviour.
• Performance Tracking & Optimisation
• Analyse content performance using SEO tools, social analytics, and platform insights to refine strategy and maximise impact.
• Identify growth opportunities by continuously testing new content formats, emerging platforms, and algorithm shifts.
• Collaboration & Innovation

Requirements

• 2+ years of experience in content marketing, search marketing, or organic growth strategy (agency-side experience is a plus).
• Strong knowledge of how search/discovery works on TikTok, YouTube, Pinterest, Reddit, and other relevant social platforms.
• An understanding of, or passion for learning about AI-driven discovery (e.g., Generative Search, ChatGPT, Google AI Overviews, etc) and how it will impact search marketing.
• Experience with SEO and/or social analytics tools, such as Google Trends, Glimpse, TikTok Creative Center, GA4, SproutSocial, Buffer, Google Search Console, and Google Keyword Planner.
• Ability to brief and create engaging, high-quality content optimised for multiple platforms.
• Project management skills – ability to manage multiple tasks, take ownership of timelines, and prioritise effectively.
• Strong analytical skills - ability to interpret data and turn insights into key actions.
• Knowledge of Google Workspace (Slides, Sheets, Docs, Drive, etc.).