Responsibilities

• Develop and deliver long-term organic and AI search strategies, personally leading Zinc’s highest-value and most complex client accounts.
• Manage on-page SEO, including keyword research, search intent, content structure, internal linking and content quality.
• Lead technical SEO across client websites, covering audits, crawlability, indexation, site architecture, schema, Core Web Vitals and migrations.
• Build effective off-page strategies through digital PR, citations, brand mentions, competitor analysis and high-quality link acquisition.
• Improve client visibility across featured snippets, People Also Ask, Google AI Overviews, ChatGPT, Copilot, Claude, Gemini and Perplexity.
• Analyse performance, track organic and AI visibility, produce clear reports and present strategies and results to clients and senior stakeholders.
• Support pitches, train junior colleagues and develop scalable, ethical SEO processes that follow current search-engine guidance.

Requirements

• At least four years’ hands-on agency SEO experience, including direct client contact and independent account management.
• Strong practical experience across on-page, technical and off-page SEO, with the ability to develop and deliver effective strategies.
• Knowledge of Answer Engine and Generative Engine Optimisation, including how brands gain visibility within AI-generated and zero-click results.
• Experience using SEMrush, Google Search Console and CMS platforms, ideally WordPress and Shopify, alongside a GA4 qualification.
• Strong analytical skills with the ability to identify trends, measure performance and turn data into clear actions.
• Excellent organisation, client-management and communication skills, including the ability to explain technical information without unnecessary jargon.
• An up-to-date understanding of Google core updates, changing search behaviour and ethical, guidance-compliant SEO practices.

Benefits

• 25 days’ holiday plus bank holidays, and your birthday off.
• Regular social events.
• The opportunity to shape a growing agency’s organic and AI search proposition.