Responsibilities

• Developing and implementing insight-led retention strategies that drive engagement, loyalty, and advocacy
• Leading end-to-end campaign planning and delivery across email, SMS, and digital channels
• Making sure everything we send is accurate, compliant, follows best practice principles and is set up to deliver a strong performance
• Partnering with data teams to measure results, understand customer behaviour, and track and optimise campaigns through test and learn activity
• Collaborating with stakeholders to align retention activity with wider business objectives

Requirements

• Extensive experience in B2C marketing communications within energy or another regulated industry
• A strong track record of developing customer marketing strategies and delivering multi-channel campaigns at scale
• Experience working with automated marketing platforms and CRM tools such as Braze
• Experience leading campaigns from idea through to delivery, including measuring impact and optimising performance
• Strong experience structuring clear, targeted communications with compelling calls to action
• Meticulous attention to detail across all campaign activity
• Experience shaping customer journeys and communications end to end
• Commercial awareness with the ability to use data and insights to deliver measurable outcomes
• Proven ability to manage multiple campaigns and priorities in a complex environment

Benefits

• potential for an annual bonus
• a market-leading pension scheme
• customisable benefits such as electric vehicle leasing
• discounted gym membership
• life assurance
• tech vouchers
• experience days
• and more.