Responsibilities

• Planning, creating, scheduling and publishing social media content across Facebook, Instagram, LinkedIn, X and YouTube.
• Producing engaging photography and video content, from developing the initial idea through to filming and editing.
• Building relationships with colleagues and encouraging them to contribute to videos, photographs and other content.
• Writing clear and engaging blogs, news stories, website copy and intranet articles.
• Improving public-facing website content so it is accessible, relevant and written for the people who need to use it.
• Strengthening the use of local and station-based content to improve engagement with local communities.
• Improving coordination and oversight of local Facebook page administrators.
• Using emerging trends, recent incidents attended, and themes to create timely prevention and protection messages.
• Supporting wider marketing activity, events and communications during operational incidents when required.
• Planning, coordinating and delivering Service events, including managing practical arrangements and producing supporting content and communications.

Requirements

• Digital marketing, social media related training or qualification, such as a Level 3 Digital Marketing Apprenticeship, or equivalent relevant experience.
• Experience of planning, creating and publishing content across social media platforms.
• Strong photography and video production skills, including filming and editing.
• Experience using design and editing tools such as Canva, Adobe Photoshop, Lightroom.
• Excellent written communication skills, with experience of producing blogs, news articles, website copy or similar content.
• Experience of adapting content for different audiences and digital channels.
• Experience of developing creative ideas and working with others to turn them into effective content.
• Strong organisational skills and the ability to manage competing priorities and deadlines.
• The ability to exercise sound editorial judgement when producing content for a public sector or other trusted organisation.
• The ability to communicate accurately and appropriately during fast-moving, sensitive or high-profile situations.

Preferred

• An understanding of GDPR, data protection and the responsible use of photographs, video and personal information.
• Experience of supporting emergency, crisis or incident communications.
• Experience of planning and managing events.
• Experience of creating content within a public sector, emergency service or similarly regulated organisation.
• Experience using marketing platforms such email marketing and social media management eg Mailchimp, Hootsuite, Sendible,
• Experience using website management platforms such as WordPress

Benefits

• Local Government Pension Scheme
• Good annual leave entitlement
• Employee benefits
• Employee Assistance Programme
• Occupational Health
• Onsite gym facilities