Responsibilities

• Support the Retention Marketing Manager with the execution of the global CRM campaigns strategy and the migration of our email marketing campaigns to an external provider.
• Proactively identify opportunities to improve our email templates and copy.
• Drive AB testing and experimentation, partnering with analytics to assess impact on CLTV, churn, and conversion
• Align with local CRM teams to ensure global strategies are insight-informed and localised effectively
• Coach and support regional CRM execution teams in delivering high-performing local variants of global strategies

Requirements

• 3+ years in CRM, retention, or lifecycle marketing; ideally in a B2C, SaaS, or subscription model.
• Strategic thinker with proven track record of improving customer lifetime value and retention through targeted CRM activity
• Hands-on experience in automation, customer journeys, and campaign optimisation
• Strong knowledge of CRM and marketing automation platforms (e.g.Braze, Iterable)
• Data fluent: comfortable analysing lifecycle stages, behavioural segments, and commercial performance
• Confident presenting insights and influencing cross-functional stakeholders across regions.
• Familiar with global CRM challenges, including localisation, international data governance, and tooling needs
• Google Analytics and Tableau experience; competency in SQL would be beneficial but not required

Preferred

• Competency in SQL would be beneficial

Benefits

• In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
• Here’s a couple of the things that make Twinkl a great place to be:
• - A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• - Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• - From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• - Quarterly company awards programme
• - Seasonal events
• - Referral scheme
• - Company sick pay after 3 months of service
• - After probation - cycle-to-work scheme
• - Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave