Lead Generation Manager - Franchisees. New Audience & Partnerships.
The Travel Franchise
London, UK (Remote)
£45K/yr - £55K/yrIn-houseFull-timeSenior level3+ years exp.
2 weeks ago
Regional Demand Gen Specialist — Europe, Middle East & Africa (EMEA)
London, UK
Salary Not AvailableMid Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own regional demand gen and automation operations for a global platform, driving end-to-end campaign delivery, regional content localization, and data hygiene that feed MQLs and pipeline.
- Campaign ownership across email, ads, landing pages, and regional channels.
- Operational excellence: MA platform, UTM tracking, CRM integration, dashboards, and weekly KPI reporting.
- Cross-functional collaboration with global Demand Gen, sales, content/design/ops, plus AI-driven automation and localization of assets.
Job Description
- Deploy email campaigns, nurture sequences, and automated workflows in the marketing automation platform
- Build and launch paid digital campaigns across LinkedIn, Google Ads, and relevant regional channels
- Set up landing pages, forms, and conversion tracking in line with global templates
- Manage campaign assets, creative trafficking, and localisation of global content for regional audiences
- Ensure all campaigns are correctly tagged with UTM parameters and tracked in CRM
- Own day-to-day operation of the marketing automation platform for the region
- Maintain CRM data hygiene, lead routing, and lifecycle stage management
- Build and maintain dashboards to track campaign performance, MQL volumes, and pipeline contribution
- Identify and flag technical issues quickly; escalate blockers without delay
- Report weekly on campaign performance against agreed KPIs (MQLs, CPL, conversion rates, pipeline)
- 3-5 years of hands-on demand generation or digital marketing experience
- Proven track record of building and launching campaigns end-to-end (not just contributing to them)
- Experience working within a global or matrixed marketing organisation
- Degree in Marketing, Business, or a related field - or equivalent practical experience
- Marketing Automation: hands-on experience with a major MAP (HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud)
- Paid Digital: active campaign management across LinkedIn Campaign Manager and Google Ads - experience setting up targeting, managing budgets, and trafficking creative
- Tracking & Analytics: UTM tracking, URL management, and attribution understanding; dashboard building in GA4, Salesforce, HubSpot, or Looker/Tableau; proficiency in Excel and Google Sheets
- Web & Content: CMS editing experience - WordPress, Webflow, Contentful, or similar for landing pages; ability to localise content briefs
- AI & Automation Proficiency (Essential): daily active use of AI tools for content adaptation, copy, and research; ability to build workflow automations using Zapier, Make, or similar; prompt engineering literacy; forward-thinking approach to AI adoption
- Experience running campaigns across multiple EMEA sub-markets (e.g. UKI, DACH, Nordics, Benelux, Southern Europe, Middle East)
- Familiarity with regional nuances in digital advertising platforms and media consumption habits across key EMEA markets
- Experience localising content across English-language and translated markets (e.g. French, German, Arabic)
- Working knowledge of GDPR and broader data privacy regulations across EMEA jurisdictions
- Comfort operating across diverse cultural contexts within a single region
- Regional platform knowledge such as familiarity with LinkedIn Campaign Manager with EMEA geo-targeting
- Familiarity with regional ad platforms (e.g. Xing for DACH markets)
- A high-impact, high-visibility role within a growing global marketing function
- Clear direction, agreed plans, and the autonomy to execute without bureaucracy
- Access to best-in-class marketing technology stack and AI tools
- A collaborative global team with strong async culture
- SymphonyAI builds Vertical AI applications that help enterprises tackle their most complex, high-value challenges—like stopping financial crime, improving store performance, and boosting manufacturing efficiency. Trusted by more than 2,000 enterprise customers around the globe including 200 of the top financial institutions, top 25 CPGs, and many of the world’s largest grocers and industrial manufacturers, SymphonyAI delivers domain-trained applications and pre-built agents, ready to work on day one.
SymphonyAI
SymphonyAI builds Vertical AI applications that help enterprises tackle their most complex, high-value challenges—like stopping financial crime, improving store performance, and boosting manufacturing efficiency. Trusted by more than 2,000 enterprise customers around the globe including 200 of the top financial institutions, top 25 CPGs, and many of the world’s largest grocers and industrial manufacturers, SymphonyAI delivers domain-trained applications and pre-built agents, ready to work on day one.
