Responsibilities

• Own and develop the company's positioning, messaging and brand identity.
• Manage the company website and external PR partners.
• Build a B2B enterprise marketing strategy from ground up
• Create multi-channel campaigns across content, email, paid media, and events
• Own the execution of marketing programmes, including executive engagement, industry conferences, account-based marketing and digital campaigns.
• Work with Product, Sales and Account Management to align marketing focus with account-level priorities, territory plans and commercial targets.
• Support regional event activities, including on-the-day assistance at key events where needed
• Establish clear marketing KPIs and performance reporting.
• Measure campaign effectiveness and commercial impact.
• Use data and analytics to support investment and resource allocation decisions.

Requirements

• At least 5 years' experience within financial services, fintech, payments, SaaS or a related sector.
• Strong experience marketing to B2B and institutional audiences.
• Experience with start-ups scale-up across regions.
• Proven track record owning field marketing programmes, including executive engagement, account-based programmes and multi-channel campaigns in a complex, relationship-driven sales environment.
• Strong understanding of how institutional clients evaluate and purchase products.
• Experience generating measurable pipeline and commercial growth through marketing.
• Superb organisation and project management skills and the capacity to manage multiple complex projects at once.
• Highly proactive, independent and comfortable being both a strategic leader and hands-on executor

Benefits

• Competitive Compensation
• Ownership of the branding and marketing activities at a fast growing company
• Dynamic & Innovative Culture: Fast-paced, supportive, and technology-driven work environment.