Responsibilities

• Digital-First Broker Acquisition Strategy
• - Design and execute a multi-channel acquisition plan to drive a steady pipeline of new mortgage broker partners.
• - Own and optimise the full funnel – from awareness through to application.
• - Develop a referral initiative that includes digital tracking, automated incentives, and broker-friendly sharing tools.
• Performance Marketing & Optimisation
• - Manage acquisition budgets with a CPA focus, continuously testing ad creative, landing pages, audience segments, and offers.
• - Implement retargeting campaigns to nurture brokers who have shown interest but not yet joined.
• - Work with analytics teams to set up conversion tracking.
• - Run regular A/B tests on messaging through deep understanding of our value proposition
• - Test channel mix to improve conversion rates.

Requirements

• 5+ years of B2B marketing experience, with at least 3 years in a digital marketing or performance marketing role.
• Proven track record of growing memberships or acquiring partners preferably in a professional services environment.
• Hands-on experience with: Google Analytics, Google Ads, LinkedIn Campaign Manager, email marketing platforms and content management tools.
• Demonstrable success in creating innovative acquisition campaigns across multiple channels.
• You are digitally obsessive and commercially savvy: You love data and can model LTV:CAC and argue for incremental budget based on channel performance.
• A collaborative operator, you’ll enjoy working as part of a team whilst being equally at home leading a solo project.