Public Relations Account Manager

Responsibilities

• Serve as a primary day-to-day contact for clients, building strong and trusted relationships through responsive, proactive communication.
• Provide strategic PR counsel and recommendations aligned to client business objectives and industry developments.
• Lead client meetings, status calls, reporting, and campaign planning discussions.
• Manage account workflows, timelines and deliverables to ensure programmes are executed efficiently and to a high standard.
• Identify opportunities to grow client accounts through new campaign ideas, proactive recommendations, and integrated communications initiatives.
• Develop and execute integrated PR campaigns across earned, owned, and social channels.
• Build and maintain strong relationships with journalists, editors, influencers, and industry stakeholders.
• Create high-quality written materials including press releases, media pitches, thought leadership articles, briefing documents, case studies, and social content.
• Identify reactive and proactive media opportunities that elevate client visibility and support reputation management objectives.
• Develop compelling story angles grounded in industry trends, data, and cultural conversations.

Requirements

• Previous experience in a PR agency or in-house communications role at Account Manager level or equivalent.
• Strong media relations experience with a proven ability to secure high-quality coverage and build journalist relationships.
• Excellent written and verbal communication skills with strong attention to detail.
• Strategic thinker with the ability to translate complex topics into compelling narratives.
• Strong organisational and project management skills, with experience managing multiple priorities in a fast-paced environment.
• Commercial awareness and understanding of how communications supports wider business objectives.
• Confident presenter with strong interpersonal and stakeholder management skills.
• Experience mentoring or managing junior team members.
• Creative, collaborative, and solutions-oriented mindset.
• Proficiency across Microsoft Office, media monitoring tools, and social media platforms.

Preferred

• Experience working across B2B technology, corporate, or professional services accounts.
• Understanding of integrated communications including social media, executive profiling, and thought leadership campaigns.
• Experience contributing to new business pitches and agency growth initiatives.