Product Marketing Senior Executive

Responsibilities

• Deliver marketing activity across our helping to drive sign-ups, fundraising and supporter engagement, from planning through to execution, optimisation and evaluation.
• Work with complex data, identifying and investigating data issues and collaborating with stakeholders to improve supporter experience.
• Lead the creation and production of compelling campaign assets across digital and offline channels, working with agencies, freelancers and internal creative teams.
• Manage relationships with agencies and internal stakeholders to ensure projects are delivered on time, within budget and against agreed KPIs.
• Use data from campaign analysis and product insight to identify opportunities, monitor performance and improve the effectiveness of acquisition and supporter journey activity.
• Support and upskill colleagues across the marketing delivery team, providing guidance on marketing systems, processes and campaign delivery.

Requirements

• Proven experience delivering successful multi-channel marketing activity that drives acquisition, engagement and value, ideally within a supporter, customer or participant-focused environment.
• Experience building, delivering and optimising email and SMS communications, with a strong understanding of supporter or customer journeys.
• Experience managing agency and supplier relationships, with the ability to deliver activity effectively and maximise value from external partners.
• Confidence working with complex datasets, using insight to identify opportunities, investigate issues and inform marketing decisions.
• Demonstrable experience developing creative briefs, assets and content that deliver against campaign objectives
• Highly organised with the ability to manage competing priorities, meet deadlines and adapt to changing business needs.
• Excellent stakeholder management skills with the ability to build positive working relationships across teams.
• Experience using marketing automation platforms, with Adobe Campaign experience desirable.

Preferred

• Experience using marketing automation platforms, with Adobe Campaign experience desirable.