Product Marketing Manager

Responsibilities

• Shape product positioning and messaging
• Define clear, differentiated positioning grounded in customer outcomes.
• Develop messaging frameworks that move the conversation from features to measurable value.
• Ensure consistency across campaigns, sales enablement and external communications.
• Lead end-to-end go-to-market plans for product launches, enhancements and propositions.
• Align Product, Sales, Marketing and Customer Success around shared objectives and launch milestones.
• Ensure every launch is evidence-based and measured by adoption, pipeline contribution and revenue impact.
• Become the voice of the market
• Conduct buyer research, win/loss analysis and competitor monitoring.
• Maintain up-to-date battlecards, personas and segmentation frameworks.

Requirements

• Significant Product Marketing experience (minimum 4), ideally within HR, Payroll or B2B SaaS.
• Experience delivering structured go-to-market plans in enterprise environments.
• Strong commercial awareness and confidence working with revenue metrics.
• A proven ability to turn complex product capability into simple, persuasive messaging.
• Experience supporting competitive intelligence and sales enablement programmes.
• Strong communication skills and the ability to influence across Product, Sales and Marketing teams.
• Analytical, organised and delivery focused.
• Formal Marketing qualifications are advantageous but not essential.
• A positive, curious mindset towards AI-first working and the opportunities that human + AI can bring to the world of work.

Benefits

• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.