Product Marketing Manager - Up World

London, UK (Hybrid)

£36K/yr – £42K/yrMid LevelOther

Posted 10 days ago

Job Summary

Own end-to-end marketing and program delivery for Up World’s startup marketing courses, driving growth, pricing, funnel, content, delivery, and coaching while building scalable systems with automation and AI.

Define and pursue growth of course cohorts and revenue
Lead curriculum, delivery, and coaching to ensure promotion outcomes
Implement repeatable processes and AI-enabled operations to scale

Job Description

Responsibilities

The numbers: £100k of course revenue today, and the job of doubling it. Cohorts currently run at 20 to 25 people. We think 40 is possible.
Pricing, and the argument for changing it.
The funnel. Launch campaigns, warm leads, paid, the landing pages, the follow-up. You'll brief our freelancers and hold the quality, and you'll write the thing yourself when it's faster.
The product: The ladder. Boot Camp takes a junior marketer to brand manager. The Accelerator takes a manager to head of. What sits before, between and after those is yours to decide.
What's actually in them. Curriculum, the sessions, who teaches what, the materials, and the podcast alongside. Marketing changes fast and the content has to keep up.
The bits that make them uniquely us. The coaching, the IRL day, the graduation dinner. Yours to keep sharp, and to change if you think there's something better.
The promise. These courses exist to get people promoted. Owning them means knowing whether that happened, chasing the outcome months later, and being able to say what proportion of a cohort moved and where they went. That's the product, and it's the best marketing we have.
The delivery: Running of the courses. Enrolment, comms, materials, the sessions, the IRL day, the dinner, the feedback afterwards.
The coaches. Managing the three we have, bringing in the ones we need, and holding the standard.
Course feedback is the best thing we have. Keeping it there while cohorts get bigger is harder than it sounds, and it's on you.

Requirements

You've launched a paid product and sold it.
You're comfortable selling.
You can market it as well as build it.
You've run something from start to end.
A systems brain.
You're happy owning a number, and honest when it's going the wrong way.
Comfortable moving fast with imperfect information.
An interest in startup marketing and the people doing it. You'll be in a room with them constantly, and the product only works if you like them.

Benefits

🌴 25 days holiday plus bank holidays.
💪 Monthly remote-working allowance
🌟 Our commitment to your development
🎂 Birthday off
💸 Enhanced paternity/maternity leave & pay
🙂 Unlimited coaching with MoreHappi
🤝 Full Up World Membership

Brand Hackers

We’re the secret growth partner trusted by some of the most loved new brands on supermarket shelves and in your online baskets - from Lucky Saint, Bol Foods, Here We Flo, Who Gives A Crap, Tony’s, TimTams and dozens of fast-moving scale-ups across food, drink, wellness and entertainment.We’ve supported over 150+ brands, at three defining moments:→ Founder-led startups building clarity and momentum→ Post-funding scale-ups under pressure to grow fast→ Big corps acting as challengers looking for sharper thinking and faster outcomesBrands come to us when:→ Their team is stretched→ Growth has outpaced capability→ Strategy isn’t clear→ Execution is messy→ They need experienced hands, fastWe offer support across insights, strategy, fractional roles and full executional marketing teams - all under one roof - so ambitious brands can scale with confidence instead of chaos.If you’re ambitious, under pressure, or ready for your next stage of growth, we’re your team.

34 employees (23 in marketing)

brand-hackers.co