B2B Marketing - Growth Manager, Revenue & Marketing
Marketbridge
Marlow, Windsor and Maidenhead, UK (Hybrid)
ÂŁ35K/yr - ÂŁ42K/yrAgencyFull-timeMid level
2 weeks ago
Product Marketing Manager
Bridgend, UK
Salary Not AvailableMid LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the UK product marketing narrative and GTM for a technical portfolio, turning building-material data into customer value, while driving specification-led demand with architects and contractors.
- Product Positioning & Launch: Develop messaging frameworks and launch plans across global and UK needs.
- Market Insight & Gaps: Build deep buyer understanding and monitor trends to identify portfolio opportunities.
- Enablement & Demand: Create battlecards, value tools, and training to drive sales pull-through.
Job Description
Responsibilities
- Developing differentiated product positioning across ROCKWOOL's portfolio with clear messaging frameworks that align global narratives with UK market needs
- Leading UK go-to-market strategy for new products and portfolio initiatives, defining target audiences, value propositions, and launch strategies in collaboration with Product, Sales, and Marketing teams
- Translating technical features into customer benefits by converting product performance characteristics into compelling, customer-focused value propositions
- Building deep customer understanding across architects, specifiers, contractors, distributors, and merchants to inform strategy on needs, buying behaviours, and decision-making processes
- Analysing market trends and competitor positioning to identify gaps and opportunities within the product portfolio and market approach.
- Developing product specification strategies that influence early-stage design decisions and ensure effective representation in BIM objects and specification tools
- Creating demand generation materials including value arguments and support resources that drive specification-led demand and sales pull-through
- Enabling sales teams with product narratives, battlecards, value proposition tools, and training programs to articulate product value effectively
- Identifying new market opportunities and develop strategic partnerships that support specification growth, market penetration, and revenue generation
- Monitoring launch performance and recommend actions to maximize market adoption and commercial outcomes
Requirements
- Product marketing experience in construction, building materials, industrial, or technical sectors with proven ability to translate technical data into commercial messaging
- Demonstrated experience developing value propositions and launch strategies for product portfolios
- Strong stakeholder management skills across technical and commercial functions, with ability to work with global product teams
- Data-driven approach with capability to interpret market insights and performance metrics to inform strategy and decision-making
- Sales enablement and digital ecosystem proficiency including experience supporting technical B2B sales teams and familiarity with BIM, specification tools, and construction digital platforms
Benefits
- Competitive Salary
- 30 days annual leave + Bank Holidays
- Company bonus scheme
- Company Pension Scheme (Aviva)
- Westfield Health Cashback Scheme
- Life Assurance 4x annual salary
- Enhanced Sick Pay Scheme
- Subsidised electric vehicle charging facilities
ROCKWOOL Group
We release the natural power of stone to enrich modern living. ROCKWOOL Group is a focused industrial company with leading positions in insulation, acoustic ceilings and horticultural growing media based on proprietary stone wool technology. We harness the properties that nature has given us to create products for quality living.Our products touch most aspects of everyday life. We offer carefully designed, innovative sustainable solutions for your comfort, safety and for the benefit of the environment.ROCKWOOL Group's business portfolio consists of:* ROCKWOOL® insulation solutions for buildings.* ROCKWOOL® technical insulation solutions to both industry, marine and offshore.* ROCKWOOL® core solutions tailor made stone wool products to be integrated into finished systems.* Rockfon® acoustic ceilings and wall solutions.* Rockpanel® cladding material.* Grodan® growing media solutions for plants.* Lapinus® solutions for applications such as friction, water management, tracks, coatings, gaskets.At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our product solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, supporting our stakeholders in reducing their own carbon footprint along the way.Stone wool is a versatile material and forms the basis of all our businesses. With around 12,200 colleagues in 40 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore.
